As Apple, Inc. (NASDAQ: AAPL) continues launching its new products at today’s media event in Cupertino, Calif., the company’s stock continues surging, as heavy trading volume has been reported upon the unveiling of the Apple Watch and introduction of a new product range.
As of the current writing, AAPL is trading at $100.48 per share (+2.12 percent), though Apple stock had actually reached a high of $101.56 earlier today, good for a 3.2 percent surge and the largest increase since April 28. Total trading volume is at approximately 109 million shares, as per Reuters, which more than doubles Apple’s 50-day average volume of 49.1 million.
Interestingly, Apple stock was fickle as the company introduced its new-generation iPhones, the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus. At one point in the day, movement was flat, but the eventual Apple Watch announcement had driven the big increase, and had, in turn, helped the broader NASDAQ and S&P indices cut its losses.
The Apple Watch marks Apple’s first foray into the smartwatch space, and several exciting features have been confirmed for the device, including Siri integration and a strong tie-in with several health-related apps. The iPhone 6 and iPhone 6 Plus, on the other hand, come with Retina Display technology, but with pixel density (326 ppi) still the same as compared to the iPhone 5s, and despite the addition of several new features, including a potentially groundbreaking mobile payment solution, some other specs remained relatively the same, including the devices still coming with 8-megapixel iSight rear cameras.