Chevrolet announced today that it has now sold more than one million Spark units, not long after it confirmed that it had just sold its three millionth Cruze.
Some people are divided as to whether compacts , subcompacts, and so-called “city cars” should be considered the “supercars of today.” Sure, the days of “bigger is better” when it comes to automobile size and performance are long gone, but you’ve still got the “true” supercars catering to their niche and being the envy of the average Joe who wishes he could afford a car so fast, and so premium. Still, these smaller cars are “super” because they offer ridiculously high fuel economy, and they also help carmakers penetrate emerging and/or international markets better, not to mention younger, less affluent drivers.
That all said, the Chevrolet Spark is now available in 71 markets, five years after it had first become available, and according to Chevy, the car is most popular in South Korea. The United States and Mexico are second and third respectively, not too far behind Korea in terms of unit sales. And going back to our earlier point, the Spark is a model primarily marketed towards younger customers, and proof that General Motors is really resonating better with buyers below 35 years old.
The Chevrolet Spark is primarily appealing to younger customers due to its interior amenities, including Siri Eyes Free, a 7-inch MyLink display, 4G LTE and Wi-Fi support, and other snazzy infotainment-related features. It is also a very safe vehicle, having received IIHS Top Safety Pick honors from the Insurance Institute for Highway Safety, marking a first for cars in the mini space.