Ford’s November 2014 sales figures are in, and they aren’t entirely good for the Blue Oval. Last month, Ford’s sales dropped 1.8 percent year-over-year to 187,000 units, which followed October’s 1.7 percent year-over-year decline.
November’s drop in sales was primarily driven by a 9.9 percent yearly decline in Ford F-Series sales. All told, Ford still sold 59,049 F-Series pickups, good enough to maintain its status as the best-selling individual vehicle in America, but the huge drop-off was big enough to cause a serious dent in Ford’s sales figures last month. It is, for what it’s worth, still well ahead of Chrysler’s Ram pickups (35,865, up 21 percent), but combined Chevrolet Silverado and GMC Sierra sales were still higher at 65,343. Also, combined sales of Ford cars were down by 5 percent, which was primarily due to the carmaker’s improvements in the crossover and SUV segments.
Despite the fact that Ford cars were outsold by trucks, SUVs, and crossovers combined, the release of the 2015 Ford Mustang was a bright spot in November. The Mustang sold 8,728 units last month, making it the pony car series’ best November since 2006, though it wasn’t just the 2015 model’s release that drove that massive 62.4 percent improvement; dealers naturally slashed the prices of 2013 and 2014 models, thus making them more attractive to buyers.
Another notable positive in last month’s mixed bag of sales figures was Lincoln’s 20.6 percent sales improvement over last year. Year-to-date, Lincoln sales are up 15 percent, while November’s figures were the luxury brand’s best since 2007. The MKC crossover was the star of Lincoln’s lineup in November, with a total of 2,152 sales bringing year-to-date totals to 10,767. The MKZ sedan was also quite successful, selling 2,096 units, a decent figure considering Lincoln’s niche status in the automotive space.