A report from PwC suggests that wearable health-related companion devices are still a novelty for many, but could become more essential if consumers know what’s in it for them and have enough incentive to go for these items.
Although smartwatches have generally gotten a lot of attention from the tech press, yesterday’s PwC report largely suggested that wearable devices, including, but not limited to smartwatches and health bands, are a curiosity and mostly a niche type of product. About 33 percent of consumers polled by PwC said that they hardly use their wearable health device they bought within the past year, if at all. But why are consumers seemingly hesitant about smartwatches and the like?
According to the survey, 80 percent of respondents felt that the devices may breach their privacy and leave their data prone to hacking. It was also stated by many that the devices didn’t perform consistently or reliably, which may be understandable considering how smartwatches are a very new product in the consumer electronics space.
Still, the report suggested a silver lining for the health band/smartwatch space, as over 80 percent of survey respondents believed wearables could facilitate the convenience of health care. But the practical usage many suggested may be far off in the horizon, if not completely unrealistic – these consumers believe wearables should be provided by their employers, and should stream their health data anonymously in order for them to get breaks on their insurance premiums. Doctor’s endorsements would also be nice, said some respondents, who would be more willing to wear and use something their trusted health care professional would suggest on his/her end.