Cadillac’s hopes of reinventing itself and reestablishing itself as a leader in the luxury car space continued yesterday, as it announced a new partnership with American Airlines. The deal will have Cadillac and American offering luxury airport transfers to upper-strata passengers, with frequent flyer miles among the perks that can be expected.
Three Cadillacs – the CTS, SRX, and Escalade – will be used for this new initiative, as Caddy will provide shuttle vehicles for flyers who have tight flight schedules. The program will launch in October at the Los Angeles International Airport, though other airports, including Dallas/Fort Worth in Texas and LaGuardia and John F. Kennedy International Airport in New York, should also be covered in the coming months. Unfortunately, this may not be a program for the average Joe, as Cadillac and American are only making the service available for ConciergeKey members; this program is reserved only for top flyers with a lot of frequent flyer miles to their names.
There is, however, one program that most other American Airlines passengers could take advantage of, and that’s the opportunity for these flyers to test drive a Cadillac at the nearest dealership. This would earn them 7,500 miles for the test drive, though it’s not sure when this program will launch.